What is the value of a person’s name? A few years ago, Mark Cuban, owner of the NBA’s Dallas Mavericks, offered Chicago radio sports-talk host David Kaplan $50,000 to legally change his name to “Dallas Maverick.” When Kaplan politely declined, Cuban sweetened the offer offering him $100,000. He even said he only had to go by “Dallas Maverick” for one year. The reaction from Kaplan’s listening crowd was swift and loud and firmly on the side of taking the money. Kaplan turned Cuban down again. In an interview with the Chicago Tribune, Kaplan explained: “I’d be saying I’d do anything for money, and that bothers me. My name is my birthright. I’d like to preserve my integrity and credibility.” Continue reading Day 63: Remember Your Name